CALLING ALL SALONS AND SPAS
for a
National Pretty in Purple™ Days Campaign
May 2012
HOW SALONS/SPAS GET INVOLVED:
- SET A FUNDRAISING GOAL for your Pretty in Purple™ Campaign.
- GET CREATIVE! Determine how you will meet your fundraising goal during
the Pretty in Purple™ Days Campaign.
Some ideas are:
- Cut-A-Thon
- Purple Manicure Party
- Purple Hair Extension Night
- Purple Spa Party
- Other “Purple” themed event
- Buy A Butterfly (Throughout the month of May, participating hair stylists, salons and spas will receive our purple paper butterflies. The Buy A Butterfly Campaign is a simple way to raise funds and critical awareness. Clients who donate $1 or more sign their name on a butterfly-which is then displayed within the salon/spa.)
- REGISTER online or by fax by April 1st if you want a “PIP” Campaign Kit. (A “PIP” Campaign Kit which includes: marketing materials, donation cards, and paper butterflies are shipped between February 15th and April 1st)
- PLAN & MOBILIZE! Start Planning your Pretty in Purple Campaign! May 1st will be here before you know it!
- BUILD EXCITEMENT AND RAISE AWARENESS! Tell your clients and friends why you are Going Purple in May!
- HOST your Pretty in Purple Campaign from May 1st-May 31st.
- MAIL in donations collected no later than July 15th.
- CELEBRATE the collective reach of salon and spa professionals across the U.S.! The salon that raises the most funds will be featured in our Go Purple social media outlets.
- RAISE $500 or more and you will be part of the Pretty in Purple™ Campaign CIRCLE OF HOPE!
REGISTER by April 1st and your salon/spa
will receive a campaign marketing kit.
WHAT:
Launched in August 2006, the Pretty in Purple™ Days
(formerly Girls Night Out to Cut Out Domestic Abuse™)is a partnership
between Purple Ribbon Council and salon and spa professionals to help raise
awareness for domestic abuse and dating violence prevention and funds to
support the most silent survivors — the children who have lost a parent
to domestic homicide.
WHY:
Domestic abuse kills an average of 4 women everyday in the U.S.
About 11 children are orphaned by domestic violence homicide every day in
the U.S.
1 in 3 teens report dating abuse
1 in 4 children are exposed to family violence at home
Children who witness and experience abuse at home are likely to continue
the cycle into adulthood.
Domestic abuse and dating violence ARE PREVENTABLE!
The time is now to raise awareness, educate and engage more people at the
grassroots level, and spread the message of prevention to help Break the
Silence, Break the Cycle, Save Lives!
WHO WE ARE:
Purple Ribbon Council is a national 501(c)3 charitable awareness and domestic
abuse prevention organization.
Salon and spa professionals passionate about this cause participate in the
campaign.
Patrick McIvor, Matrix Artistic Director, is the Pretty in Purple™
Campaign National Ambassador & Spokesperson.
Brian Richardson is the man behind the brand. Brian donates his time and
talent to design logos, collateral and this website.
Infincom of Arizona is our print material sponsor.
Donna Bartos is the creator of Pretty in Purple™
Days and leader moving this campaign forward.
