The NEED for a Pretty in Purple™ Days

Somewhere in the U.S., tonight...

There is HOPE...
Domestic abuse and dating violence are PREVENTABLE!
The first step in the pipeline to prevention is awareness and education.

Through Pretty in Purple™ Days, a nationwide network of salons and spas will help to Break the Silence, Break the Cycle, and Save Lives!

About Purple Ribbon Council
Founded in August 2006, Purple Ribbon Council’s mission is to raise awareness and engage everyday people in the prevention of domestic abuse. We meet this mission through community engagement, prevention education and training, restorative interventions, and cause marketing partnerships that Break the Silence, Break the Cycle, Save Lives.

Purple Ribbon Council bridges the important work of domestic abuse shelters and public policy agencies by going deep into communities to leverage the assets of everyday people in large-scale grassroots awareness, education, outreach and advocacy. We embrace and collaborate with the “natural helpers” — family members, friends, salon and spa professionals, co-workers, teachers, volunteers, fitness instructors and other concerned citizens to prevent domestic abuse before it starts and to interrupt the cycle before harm occurs.

We believe people are the solution to ending domestic abuse. Our goal is true empowerment, rather than one-size fits all services. We view our collaborative, grassroots work as an investment in people, families, communities, and society as a whole.

Pretty in Purple™ Days helps to:

  • support, benefit, empower children and families who lost have a loved one to domestic homicide
  • mobilize domestic abuse survivors, salon professionals, and communities into action
  • build new grassroots activists for domestic abuse prevention
  • grow a purple ribbon cause marketing and national brand alignment campaign
  • de-stigmatize domestic abuse and the shame associated with it
  • educate everyone, everywhere how to recognize and respond to the signs of domestic abuse and where to refer a victim for help
  • Break the Silence, Break the Cycle and Save Lives

May is the National Go Purple to Break the Silence Awareness Month
If you are a victim of domestic abuse and need help, please call
the National Domestic Violence Hotline 1-800-799-SAFE